Thursday, April 23, 2009

Why would EDB license its technology to IBM?

Some people have asked why we would license our technology to a competitor. It's probably worth saying a few words here on this topic.

First, while there is some overlap between our target customers, IBM typically targets the very largest companies in the world, while EDB is focused primarily on the mid-market. Generally speaking, in other words, DB2 and Postgres Plus do not compete very much.

With the competition issue out of the way, licensing the technology to IBM (or potentially other vendors) makes sense for EDB for three main reasons:

1. It validates the strength and uniqueness of EDB’s compatibility solutions,
2. It demonstrates the demand for compatibility that other database vendors are experiencing, and
3. It establishes an ecosystem of invested partners who will work with EDB to make the technology even stronger over time.

1 comment:

Anonymous said...

It's time for another blog update.