Tuesday, December 4, 2007

Responding to The Register

OK, folks, it's been a really long time since I blogged. Guilty as charged of procrastination beyond belief. But today's article in The Register means that I've got to get back to the keyboard. Here goes...

Let's start with a few objective facts about the state of EnterpriseDB:

1. We're in the final month of our best quarter ever
2. 2007 sales growth over 2006 will be measured in multiples, not percentage points
3. We have nearly 200 customers, compared with about 60 at the end of 2006
4. In just 7 quarters of sales, our repeat business rate is huge
5. Our average sales price is increasing consistently over time

Does this sound like a company in trouble? No, it doesn't seem like it to me, either. So, what's the story?

The story is really simple and really common. EnterpriseDB is a young company, and like every other young company I've ever been involved with, we are fine-tuning our business model. In our case, that meant recognizing that a large direct field sales force was overkill, and that most prospective customers prefer to work with us over the phone, anyway.

So, we had to say goodbye to a few great people, and we also asked a couple of underperforming individuals to leave. At the same time, we also brought on several new key individuals, and are actively hiring for many more (including -- guess where -- inside salespeople).

Like any business, we make plans based on educated guesses about what the market will want, and how we we can best deliver it. We adjust those plans according to actual market feedback. These adjustments include changes in products, service offerings, sales models, and every other aspect of business.

The problem is not that we've made a few changes. The problem would be if we failed to do so.

4 comments:

TimD said...

Andy I'm sure you'll weather this storm... and just for the record IMHO Register articles don't warrant response!!!

Tim Dempsey
tim@elasticbrands.com

Andy Astor said...

thanks for the good words, tim. I've had a surprising number of calls and emails with similar themes.

Anonymous said...

Coupons for andyastor.blogspot.com Users:


[url=http://bobgregg.com/swvna/labels/cous/3/si=20.html]free manufacturer coupons for 11756[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=52.html]free printable coupons[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=124.html]free febreze coupons[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=66.html]cocoa beach florida free printable coupons[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=28.html]arizonian free coupon safeway grocery scottsdale[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=70.html]victorias secret free shipping coupon[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=100.html]free printabe coupon[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=36.html]free coupons for chick fil a in arizona[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=119.html]glad oil candle holder buy one get one free coupon[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=109.html]free tylenol coupon[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=59.html]victoria secret tier coupon with free shipping[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=90.html]free printable coupons for diapers[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=40.html]spirit nj cruise coupon teens free[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=68.html]free discount coupons tempe[/url]
[url=http://bobgregg.com/swvna/labels/cous/3/si=29.html]osteo biflex free coupons[/url]

Anonymous said...

com, Our goal is to offer you the most complete, accurate, and useful information on purchasing Giordano Fake Watch on the Internet.

[url=http://replicacen.webng.com/11164.html]replica uggs china[/url]
[url=http://replicacen.webng.com/1195.html]classic title replica king of the ring[/url]
[url=http://replicacen.webng.com/11345.html]honda helix replica[/url]
[url=http://replicacen.webng.com/1163.html]replica uggs[/url]
[url=http://replicacen.webng.com/11162.html]wholesale replica oakley[/url]
[url=http://replicacen.webng.com/11236.html]replica miniature knife blades as advertised in boys life 1990s[/url]
[url=http://replicacen.webng.com/1156.html]replica highway signs[/url]
[url=http://replicacen.webng.com/1172.html]aaa replica coach[/url]
[url=http://replicacen.webng.com/11313.html]vintage replica mixing bowls[/url]
[url=http://replicacen.webng.com/11290.html]sports replica rings[/url]
[url=http://replicacen.webng.com/11295.html]crown jewels replicas[/url]
[url=http://replicacen.webng.com/11158.html]replica antique furniture[/url]
[url=http://replicacen.webng.com/11268.html]los angeles lakers championship replica discount rings[/url]
[url=http://replicacen.webng.com/1181.html]medieval weapons replicas[/url]
[url=http://replicacen.webng.com/11321.html]tifany replica[/url]
[url=http://replicacen.webng.com/11118.html]colts ladies replica jersey[/url]
[url=http://replicacen.webng.com/11240.html]replica birds eggs[/url]
[url=http://replicacen.webng.com/11196.html]best triple a swiss made replica watches[/url]
[url=http://replicacen.webng.com/11347.html]replica clothing china[/url]
[url=http://replicacen.webng.com/11193.html]replica college football jersey[/url]
[url=http://replicacen.webng.com/11336.html]airplane replicas[/url]
[url=http://replicacen.webng.com/1166.html]replica 1970 hemi cuda triple black[/url]
[url=http://replicacen.webng.com/11273.html]double action replicas[/url]
[url=http://replicacen.webng.com/1137.html]chanel mother of pearl inlay replica[/url]
[url=http://replicacen.webng.com/11214.html]louis vuitton millionaire replica[/url]

com, Our goal is to offer you the most complete, accurate, and useful information on purchasing Jacques Lemans Fake Watch on the Internet.
Block Inks for Leaf Replicasa vast assortment of replica watches including Swiss Chanel Lady replica watches, Jaeger Lecoultre, Rolex, Gucci, the Swiss Collection watches are veryBuy Replica Longines Master Collection Watches at Buy-Replicas.